Part of my research is to analyse existing popular music
magazines and their front covers, contents pages and double page spreads. I must
choose three magazines with a similar aim and genre to mine. Therefore I have
chosen to evaluate and analyse NME, Kerrang and Q. These three magazines are
all very popular with a similar music genre yet NME is aimed at young adult
women, Q is aimed at men and women of the age 25 – 35 whilst Kerrang is aimed
at an alternative teenage audience. All three magazines will be my competitors
on the market as they all surround the rock genre yet in their own individual
ways to reach their target audience. Although my magazine will be of a similar
genre to NME, Q and Kerrang my music magazine will base its articles and news
on upcoming artists in the indie music world as I want my music magazine to
inspire people. However the audience for my music magazine will mostly be
musicians and most definitely music lovers as my music magazine will be mostly about the music
itself and less about fame whereas NME, Q and Kerrang not only write about the
music but more about the famous musicians that they are interviewing.
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