NME are known for their stylish red, white and black theme
in most issues, the magazines target audience are teenagers and young adults.
The large red masthead reading ‘NME’ links with the use of red text in the
cover line and for individual quotes by Haim included in their article. Due to
the fact that the covers main focus is on Haim then as a reader I get the
impression that ‘Haim’ are new to the limelight. The cover for this particular
issue doesn’t contain a large amount of writing, the feature article photograph
takes up the majority of space on the cover. The feature article photo is of
three girls in their twenties, who when reading the quotations included by them
find out that they are sisters. The girl to the left has her mouth slightly
open and this conveys excitement to the reader, she is wearing shorts and a
leather biker jacket which shows that they are casual but ready to rock. The
girl flush right has one arm resting on the back of the girl in the middle, and
she is smiling which is welcoming for the reader inviting them to read their
article, she is wearing a black suit, but the way she stands portrays to the
reader that she is relaxed which fits in with the way we perceive a rock star
to be. The girl in the middle is bending down and holding an old camera up to
her face as though she is taking a picture and to highlight this, a thin black
frame has been included surround the three girls as though it is a picture of
them. The only other information included on the cover are names of other
artists written about in this issue of the magazine, but to highlight the fact
that this issue of the magazine is focusing on ‘Haim’, the names of the other artist
are written round the outside of the frame including the feature article photo.
The background of the cover is white, which is classy and stylish, it also
helps to convey that because ‘Haim’ are an upcoming band they don’t know what
to expect until you read the article included within the magazine. The
individual quotations from the band members are included beside them in white
boxes with a black frame. These boxes cover parts of the cover so that they
stand out, for example, the bottom right hand corner of the masthead is covered
by one of the boxes of text so that you can see it over everything else. The
cover lines also have boxes around and also cover the feature article photo so
that they stand out.
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