NME Magazine - Double Page Spread Analysis

NME magazine are known for using a newspaper styled theme throughout their magazine, which gives the magazine a more professional and organised feel to it. The headline, “It’s about Haim” is written in a bold black spaced out font, taking up half of the page. The font used for the headline looks extremely similar to the font used in the ‘NME’ logo which is affective as it reminds the reader that they are reading NME. The fact that the headline takes up half the page suggests to the reader that the group ‘Haim’ are relatively new to the spotlight and their rising fame. There is also a lot of negative space surrounding the article headline, this again highlights the fact that they are new to fame, the three worded headline also links to the feature article photograph of the three sisters who make up the band ‘Haim’. The feature article photograph on the introduction page of the article takes up an entire page, it is a full body photograph of the three sisters. Each of the girls have either both or one of their hands in their pockets, they are also looking down at the reader and two of them have their heads directed slightly up, and their facial expressions look rather serious compared to their casual clothing, this makes the reader feel intimidated as though they are ganging up on us, and gives us the impression that they are laid back rock stars.  A bold, blue pull out quote including the names of the band member who said it written in pink is included beside the main body of the text containing a swear word which conveys an easy going tone to the article. The standfirst is written in a skinny, black containing a brief summary of what the article is about, the authors name has been written in a bold, pink font to stand out from the standfirst. Included throughout the article are pictures of the three girls playing live which is good advertisement for Haim as it conveys their liveliness on stage, there are also pictures of the three sisters outside of Haim doing their own thing which shows the reader what they are like as sisters and their close bond. There are also pictures of each of the girls standing on their own pulling different faces which shows even though they are sisters they are all different and that’s what makes the band so different and fun. A time line of the history of the three sisters is included at the bottom of the article, the time line is called the ‘Haimline’ which dates back to 1986 to 2013. An interview with Haim has been included in the article which helps the reader to connect with the group, NME who are asking the questions and the band members name who is answering the questions is written in a bold black font whereas the answers are written in a skinny, black font exactly the same as the font used for the main article. Included in the article are also the three sisters talking about when they met Pharrell which is written in a white and black text over a pink boxed background. And also included is a short interview with Haim’s touring partner ‘Rostam’ who talks about his relationship with the band members and what it was like touring with them. A short sentence written in italics at the end of the article tells the reader to turn to a certain page in the magazine to read about NME’s album verdict for Haim’s new album.